TPB Resource Optimiser™
Market & Brand Modelling
We have developed a way of helping you to optimise your marketing resources and improve brand profitability with superior non-linear modelling technology. We have over twenty years modelling experience, and over the last ten we have constructed approximately 300 models.
Value of Different Activities
This technique can help you to understand the value of different types of marketing activity in terms of share. It produces estimates of the effect on your share and therefore profitability of either you or your competitors changing different aspects of marketing activities. Some examples of marketing activities we have modelled at both a regional and a national level are advertising spend, product pricing, promotions and distribution/availability.
Quality Analysis, Actionable Outputs and Implementation
The work involves using the data you already own. We are able to tell you what data we need to conduct the project and are familiar with all types of market research, sales data and financial data. Our experience allows us to judge whether the data will be useful and of the necessary quality, but we will endeavour to use data you already own wherever possible.
Reasons for using TPB Resource Optimiser™ ServiceYou will be able to allot resources for each category/division/brand and forecast the contribution of each input on profit and share.
The simulation spreadsheet that we provide allows you fingertip access to the data needed to evaluate plans put forward by other agencies e.g. advertising, promotions etc.
Using an outside consultancy gives you an independent second opinion of what should be done when marketing plans are prepared.