Quantitative Research

Quantitative Research

We specialise in research which has a high component of modelling and analysis rather than basic field projects.

Our considerable experience of international research enables us to carry out multi-country research projects in any part of the world and to manage and integrate research carried out by local research companies.

We have developed a number of specific modelling products which use quantitative research data to assist in the areas of brand positioning, new product development and quantifying attitudinal drivers to sales, such as:

TPB BenchMeter™
Head-to-head cost-effective positioning research for discovering how a client's brand (either service or product) stands up logistically against its primary competitor in terms of product performance, imagery, availability and brand loyalty.

TPB MultiScreen ™
A new concept screening technique to evaluate the potential magnitude of sales and to feed back diagnostics for a large number of new product ideas considered simultaneously.

TPB PriceMeter™
A model to assess the own price elasticity of anything from a pre-test market concept to an existing brand.

TPB Loyalty Maximiser ™
A model built around research for understanding the loyalty and portfolio usage patterns of brand buyers in a market, that defines appropriate marketing action to maximise sales at minimum cost.

TPB Motivation Value Marketing ™ (MVM)
A non-linear modelling product that uses attitudinal research to quantitatively assess the impact of attitudes and behaviour on sales, usage, frequency or other important brand performance measures. (Quantitative research should ideally be preceded by qualitative research and/or examination of existing data to ensure all possible key drivers are included in the quantification.)

TPB Motivation Value Check ™ (MVC)
Research carried out to assess whether marketing activities (advertising, promotions, etc.) are influencing the key drivers in a positive manner.

TPB Segmentation Model ™
A segmentation system that can be combined with the MVM™ to plot optimum positioning for growth.

Market Resource Optimiser™ | New Product Development | Qualitative Research | Quantitative Research | Services