As well as conducting qualitative research in the U.K., the background of those working in our Research Unit enables us to specialise in difficult international and cross-cultural research projects. Our research staff and associates are fluent in French, German, Italian and Spanish as well as English. Each project is treated in a unique way that is appropriate to its particular requirements. We…

• Conduct both qualitative and quantitative research in Europe and the USA. In other parts of the world we work with associates, and brief and pilot locally.
• Have particular experience in product, concept and advertising development in a cross-cultural context.
• Specialise in ad hoc research and are experienced in developing unique solutions to each client’s problems.
• Digest and incorporate all existing research into the project e.g. tracking, attitudinal monitors, concept research.
  

Qualitative Research Needs Researchers Who Love Ideas

We have researchers who:

• Can help develop brand identities, brand positioning and campaign concepts from "free-form" research, cross-cultural, emotional "context" and communication "style" trends
• Can profile your target audience in terms of self-identity and closeness to the brands in the market
• Can use ideas to bridge markets and are sensitive to local or cultural differences in order to ensure that ideas work locally
• Are experienced in developing European strategies and campaigns across markets
  

There is nothing like interviewing and filming people in their own homes or "their scene" environments: how they serve, use, prepare and store your products, who in the family uses it, how a product fits into their lives when they are alone, with friends etc..

We can film, edit and provide the material for you on video or CD ROM.

The drivers we isolate can be very varied and disparate according to the market or segment we are dealing with. The drivers come from the customers in the market and are relevant to the issues that matter to them.