© The Planning Business Ltd
New Product Development and Innovation
Our Expertise
The senior executives of The Planning Business have specific experience in working in specialist new product development and with R&D. They have both qualitative skills in running futures sessions and innovation sessions and understanding the processes by which ideas are generated, and quantitative skills to narrow down to ideas which are relevant and fruitful, and develop those which will represent the products and services of the future.
We can assist in the following phases of innovation and new product development in consumer, business to business and industrial markets:
Market Drivers
We have developed both qualitative and
quantitative techniques for understanding the factors which will drive the markets of the
future and the roles that new brands and products can fulfil.
© The Planning Business Ltd
Innovation Sessions: A Vision of the Future
We help clients unlock their own creative potential and maximise their returns on their own expertise. We are able to undertake innovation sessions with in-house designers and innovators, research & development and marketing departments, and trade or end customers, both in the UK and across other markets, managing sessions with multi-cultural teams.
The sessions are usually devised to assist with thinking about future needs, scenarios for the future and how products or services might fit into these future needs.
These sessions generate many new concept areas and ideas, some of which are true innovations.
Our process enables client teams to define and understand:
Quantitative Innovation Planning
Our qualitative innovation mapping analysis can perfect ideas working with internal designers and developers: the method allows the elicitation of numerous possibilities which can then be mapped and sorted on a matrix.
Our proprietary quantitative screening technique (TPB MultiScreen™) is able to handle a large number of concepts together and identify genuine and wanted innovation, and distinguish these ideas from me-toos. The method can also broadly indicate the business opportunity and source of business.
The executives involved have worked in many markets across the world and speak the main European languages fluently. The work we have done to date has tended to differentiate between genuine innovation and product improvements. This is crucial for companies who have to decide whether innovation is affordable or whether it is more cost effective to update their products and offer genuine improvements.
We also have a Sales Potential Model to estimate the likely sales of a new product prior to launch in a more precise way.
Market Resource Optimiser™ | New Product Development | Qualitative Research | Quantitative Research | Services
© The Planning Business Limited 2006