Marketing Consultancy

Our Expertise

We have worked with both small and large blue chip clients in both rescue, turn-around and development projects.   These include such projects such as:

• brand re-positioning to broaden appeal (involving price changes, re-packaging, new positioning concepts)
• portfolio re-structuring in several FMCG markets (involving strengthening a portfolio - increasing portfolio profit and sales - by selective brand withdrawal)
• worldwide investigation of opportunities for a business-to-business manufacturer in the energy market
• future opportunity search for a European pet food manufacturer, based on social and demographic changes in the EU
• estimation of market demand for innovative food ingredients
• estimation of market sector trends in the travel and holiday market over the economic cycle
• smuggling - estimation of the impact of consumer price differentials on cross-border illegal trade in high tax goods
• communication strategy and implimentation to position a company to maximise its sale value, in a venture capital investment-and-planned exit situation
• communication strategy and implimentation to change attitudes to health and risk-oriented behaviour

A number of summaries of case histories of more specific projects are listed in Solutions

We can use a wide variety of analysis and information tools (qualitative and quantitative market research, market intelligence, data analysis and modelling) to help in consultancy projects.

We have experience in consumer, business to business and industrial markets.

About The Planning Business  |  Services

© The Planning Business Limited 2006