THE PLANNING BUSINESS is an independent market planning consultancy, with a strong customer focus and a data based yet creative approach to solving marketing problems.

We provide practical solutions to your customer, brand, or portfolio marketing and new product development needs on the basis of over 20 years experience and expertise gained working as consultants for blue chip companies in the UK, Europe and the USA, using

market-mix, price, advertising & econometric modelling

marketing and research consultancy  

quantitative research,

and qualitative research  

 

NEW - The BIGGER Picture - articles with a novel slant about wider issues that will impact YOU See first article out in May 2008

                   "One € = one £ in 2009?   With more sterling weakness to follow."   

                   "Update on £ forecast - 28/08/08"